AdWords goes mobile

The Internet search giant Google very quietly, without any hype just entered the mobile phone market with Google AdWords. Yes, you can get the wireless version of AdWords on your cellphone now. But wait guys, its only for the Japan and USA market now. The other countries will have to be patient, although UK and Germany mobile users can also be targeted.

Google had first launched its AdWords campaign on mobile phones first in Japan and have gone for the USA market now. So when you google the location of the nearest pizza house or flower delivery boutique on your mobile, you can see Google AdWords advertisements (usually 2 lines) with clickable links. These are just like the ads which appear on a normal Web searches.

For the AdWord advertisers:

• They can develop their own adverts and marketing campaigns.
• They can set their daily budgets for these advertisements.
• They have to pay only when consumers click the ads or call the business.
• Has clickable links.

Methinks that this technology is not going to benefit all businesses but would be successful to those who have business related to restaurants, flowers, books etc.